December 2000

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December 22

Famous names hit the skids

By Neale Harvey

From the web site icfootball.com

Altrincham and Enfield, two of non-league football’s biggest names of the past, are in turmoil and face uncertain futures following recent revelations of financial crises, boardroom upheaval and supporters’ revolts.

Altrincham chairman Gerry Berman has offered to step down after supporters were told that UniBond Premier League club are £450,000 in debt and losing around £3,000 a week. As the cash crisis has bitten players have been paid late and non-payment of bills meant the squad had to travel in private cars to a recent match at Bamber Bridge after the regular coach company refused transport.

While Alty continue to pay the highest wages in the League gates have plummeted 40 percent to 600 this season, a far cry from the late seventies and early eighties when the Cheshire club captured the Conference title and FA Trophy twice and earned national recognition for FA Cup exploits that included a 2-1 humbling of then First Division Birmingham City at St Andrews in 1986.

Deputy chairman Mark Harris insists the debts are not as bad as they appear but conceded the Moss Lane club is in dire financial straits.

Mind the gap

"A substantial amount of the debt is in directors’ loans," said Harris. "The big concern is a widening gap between income and expenditure. We did reduce the budget this season but income has dipped alarmingly and we’re working with external advisors on a strategy to get out of this.

"It’s common knowledge that our wage bill is twice as large as the next club in the League but when we get to the end of the season and player contracts are up there’s no way I would be party to anything other than a drastic reduction."

That is bad news for player/manager Mark Ward as he battles to keep Alty in contention for the title. The former West Ham United and Everton man is midway through his first season in management and admits it has been a baptism of fire.

"I’ve been told that I’ve got to really reduce the squad," said Ward, 38. "Realistically, unless there is a miracle I’m not going to be able to bring any more players in. If Alty are going to win the championship I’ve got to go with what I’ve got. But I’ve got so many players injured I’m down to the bare bones."

Familiar ground

In 1995 Altrincham faced a similar crisis and were 12 hours from closure before a consortium led by then manager John King saved the club. Alan Brotherton, vice-chairman of Save Altrincham’s Football Existence (SAFE), an arm of the supporters association that helped the club then, is less than impressed that the club has reached another crisis point so soon.

"Five years ago we vowed never to get in this position again," said Brotherton. "Over the years it’s been a myth that Altrincham have been the Manchester United of non-league. That came about because of our cup exploits but the club has never been that.

"Unfortunately, the club have continued to profile themselves as ‘well off’ but we’ve got to face facts and appreciate we are no longer a Conference club. If we get through until May there has to be a massive restructuring to ensure Altrincham survives."

200 miles south, meanwhile, another set of doughty old cup fighters face an even bleaker future as homeless Ryman Premier League Enfield battle to find a new stadium amid growing anger amongst supporters over the continued chairmanship of Tony Lazarou.

 

Impoverished Altrincham struggle for survival

Non-League Notebook

By Rupert Metcalf in

The Independent 22 December 2000

A FINANCIAL crisis is threatening the future of Altrincham, the fallen giants of non-League football in the North-West of England.

Unless a rescue package can be put together sooner rather than later, the Cheshire club may not survive the season. Already the first-team squad has had to be trimmed after the players' wages were not paid on time, and other unpaid bills are mounting.

Two decades ago Altrincham were unchallenged as the best team outside the Football League. After the Alliance Premier League (now the Nationwide Conference) was formed in 1979 they were the new league's first champions in 1980, a feat they repeated the following year after they had missed out by one vote on election to the Football League in 1980.

After a promotion place was granted to the Conference champions, they just missed out to Barnet in 1991. They are also the last non-League club to beat a top-flight side on their own ground in the FA Cup, thanks to their 2-1 win at Birmingham City in 1986.

Despite their current predicament, Altrincham have not abandoned hope of winning the UniBond title and regaining the Conference place they lost last season after just one term back among the elite of the non-League game. They lie in fourth place in the Premier Division, 10 points behind the leaders, Emley. However, the Robins' player-manager, the former Everton and West Ham midfielder Mark Ward, has been told to reduce the size of his squad despite a spate of injuries.

It is over a month since Gerry Berman, Altrincham's chairman and biggest shareholder, made an appeal for help to the local business community. "We do have a number of plans in action at the moment," he said, "but the substantial financial investment we are looking for has not been found.

"We are looking at reducing our expenditure, but the problem is that we negotiated contracts with players when we were in the Conference and, as a result, we are paying Conference wages. Wages at other clubs in this league are between a quarter and a half of what we pay"

Berman made it plain that club's continued existence is in doubt. He stressed: "The message we want to get across is: `Do the people of Altrincham want a football club?' If they do not, we are more than happy to shut up shop."

December 21

Genealogy, the Hinkin’s and the Altrincham site

A story for Christmas

Some three years ago I received an e-mail from a Robert Hinkin in America. Robert was working on his family tree and had found a reference to a Len Hinkin on this site as a Director of Spennymoor United. As we would be shortly playing Spennymoor I said that I would establish contact with Len to find out if he was a related to Robert. This I did and confirmed that not only was Len a Director but also his wife Muriel who was responsible for the tea rooms on match day. 

Muriel Hinkin

Suzanne and Robert Hinkin

Unfortunately Len was ill and I could only make contact with Muriel so I  and gave her Robert’s address. She said she and Len would write to the American Hinkin’s, gave me a  cup of tea and I left it at that

Altrincham were promoted to the Conference that year and it was unlikely I would hear any more of the story, but not so. Back we came to the UniBond and another fixture against Spennymoor (which we won 4-0) and a chance to see if there were any developments. I sent an e-mail to Robert and was sorry to learn from his wife Suzanne that he had been ill, but to date they had not established a family relationship with the Northumberland Hinkin’s

Prior to our visit to Spennymoor I checked with the Club to learn that Len had passed away but Muriel was still a Director and ran the snack bar. I visited her, got another cup of tea and was asked a favour. Len served in the Royal Air Force during the WW2 and had been awarded a British Empire Medal for his services. Muriel had the citation and the medal and wanted to pass it on a member of the family. Unfortunately she had no contact or knowledge of a Hinkin in this country and wondered whether the American Hinkin’s would be interested in having the medal and keeping it in their family.

I contacted Robert and Suzanne and they were delighted and honored to accept the BEM, which Muriel sent to them.

I like this story an example of the way the Internet can bring people and families together. I pleased to have been in the middle

Use it or lose it

By Mike Crockett

of the Messenger 21 December 2000

ROBINS chairman Gerry Berman has told the town of Altrincham to get behind its football club, or run the risk of losing it.

More than a month has passed since the club's desperate financial position was made public, but Berman revealed that no-one had come forward with any kind of rescue plan for the troubled Robins.

When asked if he was looking at a matter of weeks rather than months before the club would have to fold, he said, "We just do not know.

"We do have a number of plans in action at the moment, but the substantial financial investment we are looking for has not been found.

"We are looking at reducing our expenditure, but the problem there is that we negotiated contracts with players when we were in the Conference and as a result, we are paying Conference wages.

"Wages at other clubs in this league are between a quarter and a half of what we pay.

That is something we cannot look at until the end of the season." He added, "I think that if Altrincham wants its football club to continue and prosper, it better get behind it and start supporting it.

"Crowds have dropped by around 40%, and just recently we had the lowest attendance in 44 years against Ilkeston in the FA Trophy.

"The message we want to get across is `Do the people of Altrincham want a football club?', because if they do not, we are more than happy to shut up shop."

Berman's deputy Mark Harris said "No-one is in the business of closing down football clubs deliberately, and in our case, it is not one man's decision to make anyway. I would like to think that that would be an absolute desperate and final measure.

"What is clear is that the club needs a top to bottom restructure at the end of the season.

"There are a number of uncertainties facing all clubs at the moment - not just us. The possible collapse of the transfer system, for example."

When reminded of the rumours regarding investment which would only come if he stepped down, Berman relished the opportunity to speak to the persons involved.

"I have already stated publicly that I would be happy to make that move if that was what was required, but still no-one has come forward.

"If these people do exist, let them come forward and speak to me."

He added, "We all want Altrincham FC to survive and prosper. We all have that common aim."

• The club also revealed that Leicester City have requested that goalkeeper Stuart Coburn be released for another trial with the Foxes. Should a five figure deal be agreed, it is thought that Altrincham’s future until the end of the season would assured


December 17

Altrincham cash crisis

By Neale Harvey

In the Non-League paper 17 December 2000

Chairman offers to quit as £450,000 debts and £3,000 weekly losses are revealed

UNIBOND PREMIER Altrincham chairman Gerry Berman has offered to step down after it was revealed the club is £450,000 in debt and losing up to £3,000 a week.

As the crisis has bitten, players have been paid late and non-payment of bills meant the squad travelled in private cars to a match at Bamber Bridge after the regular coach company refused transport.

Altrincham have the highest wage bill in the league, but average gates have slumped to 600, a drop of almost 40 percent from last season, as manager Mark Ward has fought to keep his side in the hunt to regain their place in the Conference following relegation.

Deputy-chairman Mark Harris says the debt is not as serious as it appears, but agrees the Cheshire club - which has had nine commercial managers in five years - is in financial straits and that major restructuring and a drastic cut in the playing budget are inevitable.

"A substantial amount of the debt is in directors' loans," said Harris. "The big concern is a widening gap between income and expenditure. We did reduce the budget this season, but income has dipped alarmingly since relegation.

"We're working with external advisors on a strategy to get out of this and part of that is we are looking for a quality commercial manager.

"It's common knowledge that our wage bill is twice as much as the next club in the League and historically we've been a big payer. But when we get to the end of this season and all the player contracts are up there's no way I would be party to anything other than a drastic reduction.

"This is an accumulation of the last three or four years during which time the directors have bridged the gap. As many clubs are finding, however, it is a situation that cannot continue indefinitely."

Player-manager Ward has endured a baptism of fire during his first season. His side has been decimated by injuries, but the former West Ham and Everton man is under no illusions about the seriousness of the financial situation.

"I've been told that I've got to really reduce the squad," said Ward. "Realistically, unless there is a miracle I'm not going to be able to bring any more players in. If Ally are going to win the championship I've got to go with what I've got. But I've got so many players injured I'm down to the bare bones."

Twice FA Trophy winners and Conference champions in 1980 and 1981, Altrincham shot to national fame through FA Cup exploits in the late 1970s and early 80s when they defeated a string of Football League outfits including a 2-1 humbling of then First Division Birmingham City at St Andrews in 1986.

After that, they struggled and almost folded in May 1995 when chairman John Maunders pulled out. The club came within 12 hours of closure before a consortium led by then manager John King saved the situation, allowing local businessman Berman to take over as chairman.

Altrincham’s fortunes have continued to fluctuate and at a recent public meeting Berman claimed he had sunk "hundreds of thousands of pounds" into the club and said "enough was enough". He said he would be "happy to hand over the assets and debts" to anyone wishing to take them on and "walk away" if necessary.

Berman was unavailable for comment last right, but Alan Brotherton, vice-chairman of Save Altrincham's Football Existence (SAFE), an arm of the supporters' association that helped save the club five years ago, is concerned it may not survive this time. He also claimed that Altrincham's image as being a big Non-league dub is past its sell-by date.

"The hope is that someone will come in with money, but that hasn't been forthcoming and the situation is not getting better," said Brotherton. "Over the years it's been a myth that Altrincham have been the Manchester United of Non-League. That came about because of our Cup exploits, but the club have never been that.

"Unfortunately, the club have continued to profile themselves as 'well off'. We've got to face facts and appreciate we are no longer a Conference dub.

"Five years ago we vowed never to get in that position again and I feel sorry for Mark Ward who must have his hands tied.

"But if we get through until May there has to be a massive restructuring. Our priority is to ensure Altrincham survives, whether that means playing park players in the team or not."

Bobbins!

Hard-up Alty in new fight for survival

Exclusive by Tony Glennon

in the MEN Sunday Pink 17th December 2000

ALTRINCHAM, often dubbed the Manchester United of non-League, are fighting for survival again.

Five years after millionaire chairman John Maunders' exit left the Robins on the brink of extinction, the future of the proud Moss Lane club is once more on the line.

The small group of shareholders who attended Alty's AGM on Monday were left in no doubt about the depth of the financial crisis as chairman, Gerry Berman, and his board re-emphasised that they're struggling to keep the ailing Robins airborne.

Dwindling attendance’s and an equally alarming decline in commercial activity have left Berman and his directors unable to continue bridging the gap between income and expenditure.

It's common knowledge Altrincham's wage bill remains the highest in the UniBond League in spite of player-manager Mark Ward's continuing efforts to trim his budget - efforts which this week saw him move to loan out Richard Landon and Barry Crowe to Droylsden.

With 17 contract players on their staff, Altrincham are committed, until the end of this season, to a wage structure which directors are now being forced to review but have no easy way of reducing.

Alty's relegation back to the UniBond League last summer after just one season in the Nationwide Conference was a blow for which they simply hadn't bargained.

The perilous position the club now finds itself in has prompted deputy-chairman Mark Harris to issue a desperate plea for support.

Harris told the Pink: "The board would welcome news that there are people out there who would want to come in and save the club, but, so far, the silence has been deafening.

"All we were able to do on Monday was advise the shareholders that we're holding a series of meetings with external advisers to try to develop a strategy to get us out of this mess.

"We're also looking at ways to streamline the football club and reduce expenditure.

"None of the directors here is on an ego-trip of wanting to keep control for control's sake. But whoever came in would have to shoulder the financial burden until the end of the season. I suspect that there are people out there waiting until the 59th minute of the 11th hour before they move to step in, which I understand is good business sense.

"Unfortunately, that won't help those of us currently running the club to hand it over in its best possible condition."

Harris has emphasised his chairman's message that, unlike Radcliffe, Altrincham aren't up for sale - because, he says, the club is no one person's to sell.

While Berman is the largest single shareholder, no individual has a majority to give them control.


This Report has been prepared by John Laidlar and reproduced with his permission from his  Alty Pages

The report below does not necessarily reflect the views of Altrincham Football Club. However, it is hoped that it is an accurate reflection of the meeting in question.

PUBLIC MEETING, 2nd December 2000

Altrincham's financial predicament has been the subject of a number of newspaper reports recently, with interviews being given to the press by Chairman, Gerry Berman and Director, Mark Harris. Yesterday, the Chairman and Board convened a public meeting to clarify for the Club's supporters the true financial situation.

Attendance
From left to right Peter Read, Mark Eckersall, Mark Harris, Graham Heathcote and Gerry Berman

Eighty or more Altrincham supporters crowded into the Noel White suite at 12-30pm to hear from Gerry Berman, Mark Harris and Graham Heathcote (Club Secretary). They were joined at the panel's table by SAFE's Mark Eckersall, who is also a Director, and by SAFE Chairman, Peter Read. Also amongst those in attendance from the Club were Barry Pond, from the commercial side, and George Heslop (Matchday/Company Secretary and Youth Team Manager).

To save repetition below, the main speakers are indicated at times by initials- GB=Gerry Berman, MH=Mark Harris and GH=Graham Heathcote.

The Predicament and the Contractual Position

 
MH started the meeting by announcing that the Club now cost £1,000 a day to run and that revenue through the gates was falling. A typical match with a crowd of 600 brought in approximately £2,000 including VAT. (It was not clear whether this included apportioned season-ticket income). Three basic options were presented as ways forward; (1) increase income, (2) cut costs or (3) do both. In response to a query from Malcolm Burgess, the Club's current debt was revealed to be £450,000, a figure which included Directors' loans to the Club. GH explained that there were currently 17 players on contracts, including the player-manager, plus a further six non-contract players. In all, ten players had been given new contracts this season, excluding Eddie Turkington and Carl Furlong who had recently left. Of the contracted players, one was on a three-year contract and four are currently in the second year of two-year contracts, all of which started last season. Fourteen contracts were said to be due to end at the end of this season. (These figures don't quite add up - they may have been wrongly stated or I may have misheard something!) In short, there was an opportunity to realign the Club at the end of this season should it be financially necessary to do so. The Club's wages budget had been reduced for this season, but poor gates meant that income had not matched projections and hence the current problem.

Commercial Management

In response to a question, it was revealed that the Club had had nine Commercial Managers over the last five years. An effective Commercial Manager was suggested as being a vital element in turning round the Club's finances. Despite the high turnover of Commercial Managers, Barry Pond was congratulated for bringing in a six-figure sum every year. Barry indicated that the match sponsorship problem was doing well; only two scheduled fixtures remained without sponsors between now and the end of the season. Later in the meeting Barry encouraged everyone to seek further sponsorship; it costs £500 for a ten-person match sponsorship and £100 for a match-ball sponsorship. Following a later question, from Alan Brotherton, it was stated that Gavin Price's tenure of the Commercial Manager's post was not viewed by the Club as having been financially successful in that the money raised had simply covered his wages. However, Alan praised Price's policy of going out to schools and elsewhere to raise the Club's profile through training sessions, etc.

Paul Ellender

It was confirmed that the Club would expect to receive 50% of any sum raised by Scarborough's sale of Paul Ellender, were he to be sold-on for a price in excess of £80,000. However, this sell-on arrangement could be contested in the Courts by Scarborough's new owners. Also, Ellender might well be sold for less than the sell-on clause's trigger-sum.

Gates

GH responded to a query about viable gates at Moss Lane. He said that Altrincham had never raised enough at the gates to run the Club; its past success had been founded on good Cup runs, selling players for good sums and Directors' investment in the Club. He underlined that today's problem was not a totally new one. In fact, he went on to say that John King had taken no money during his last year of employment at Altrincham and that he (GH) and former manager, Bernard Taylor had received nothing for winning promotion to the Conference in 1999 other than new three-year contracts.

The Ground and Trafford Council

The meeting was reminded that Moss Lane is not owned by the Club but is leased from Trafford MBC. MH also reminded the meeting that a confidentiality clause bound the Board to silence over certain aspects of relations with the Council. Unlike Woking, Stevenage and Tameside, where the Councils give major financial support to local clubs, Trafford's policy was more focused on the Arts than on sport. However, Trafford did give various concessions on rent and rates and treated Altrincham no better or worse than other sports clubs in its area. The Board confirmed that they had approached various companies, including those reported to be interested in taking over Chester City, but that no response had been forthcoming.

The Chairman

In response to a question, GB stated that he would be "happy to hand over the assets and the debts" of the Club to anyone wishing to take them on and "walk away", if necessary. When reminded by Stan Riley that he (GB) had, on a previous occasion, indicated that someone had approached the Club but had been turned away because he wanted to exercise control over the Club, GB and MH referred to an approach made to invest £50,000 from someone who had sweeping plans but had not followed up his initial approach. Later, GB was asked whether Noel White might help; it appeared that this was not a likely avenue.

Stuart Coburn

It was confirmed that Stuart has had a trial for an unspecified club (cited in the press as Leicester City) and that he will return for a further period to the club in question in the near future. Matters were said to be at an early stage and talk of a transfer was very premature.

"The Message"

After some criticism from the floor that the Club's public "message" was too negative, MH and GH, for the Board, explained the quandary. On the one hand, if nothing were said about the poor financial state of the Club it would be assumed that we did not need support and investment. On the other hand, if the Club goes public about its plight, this can be viewed as negative and lead to sponsors withdrawing their assistance. It was also sometimes difficult to get the Manchester Evening News and the Messenger to give adequate coverage even though the individual reporters who covered the Club were very helpful.

The Way Forward

Alan Johnson reminded the meeting of the example of Lincoln City where a supporters' initiative offered a way forward; he also asked whether Altrincham should be viewed as a Unibond or a Conference club. GH responded by reiterating his view that Altrincham should not seek to become a League Club; finances effectively ruled this out in his view. There was no overt dissent to this view. GH feels that we should aim to be a Conference Club with a high profile in the Cup and Trophy. GB went on to state that at whatever level it might be, "there will always be a football club here" - this was perhaps the best news of the day. It was confirmed that the Board were looking at various "share options" and also at establishing links with major local Clubs for their use of Altrincham's facilities.

Chairman's Plea

GB exhorted all fans to encourage others to come to Moss Lane, to buy Yankee tickets, use the Noel White suite, encourage their employers to advertise at the ground and otherwise support the Club as well as they could. Asked whether the Reserves and Youth team should be culled, it was pointed out that the Youth Team was generously supported by Mike Newell and that even if we wished to stop playing at Reserve level, this was not possible as an immediate measure. As full members of the FA, Altrincham could not just pull out of the Reserves' league without facing major punishment from the FA, even if it wanted to do so. GB ended the meeting by repeating that he was not standing in the way of anyone wishing to take over the Club; the truth was that no one had made such an approach; no one had been turned away.

Summary

If anyone attended this meeting expecting to hear of a detailed survival plan, they would have been disappointed. On the other hand, anyone fearing that the meeting would include an announcement of immediate closure of the Club or of an impending sale to an asset-stripper will have been relieved that things have not reached that stage. Nevertheless, we are in a grim position and the Board have been right to make the financial situation crystal clear to the fans of the Club through this meeting. Gerry Berman confirmed that he has sunk "hundreds of thousands of pounds" into the Club and he cannot be blamed for stating that "enough is enough". He also clarified that, despite his concern for the Club over a period of 25 years, he is prepared to step aside should that be felt necessary for the implementation of a survival or development package. There is clearly a lot of work to be done if a new backer is to be found. It was gratifying, however, to hear that the Board were determined that the Club would survive, even if this meant playing at a lower level. For now, we await news of any financial approaches to the Board and also further details of the share option proposals. Also, a good run in the League and promotion to the Conference could, despite the higher costs of that league, bring in a higher level of commercial backing as well as increased gate revenue for next season. If this does not come about and no major financial developments occur before May, the summer break could see a fundamental reassessment of the Club's direction during the close season.

George Evans Altrincham FC Physiotherapist Mid 1960 – late 1970’s

In October Robins Review and this site included an article on George Evans. I received an e-mail and a photo from Andy Evans, George’s son who lives in New Zealand. With his permission I reproduce it here. 

There are two players in the photo with George, I would be grateful if any one could let me know who they were.

 

"The 14th October matchday programme included an article in memory of George Evans, who was club physio for several years, and who was my father. It expressed the club's condolences to George's daughter - my sister Pat - and to myself which we appreciated very much.

I was grateful for representatives of the club attending Dad's funeral at St. Peters Church in Hale. Also I know that Dad would have been really happy - as I was - that Noel White attended the funeral, particularly at a time when he must have been under a deal of pressure as a member of the selection panel for the new England Manger to replace Keegan. (Noel played cricket with Dad for Bowden Vale).

I left Altrincham in 1965 at the age of 22 and after working in a few other places settled in New Zealand in 1975 . I have been back to visit Mum and Dad from time to time but have not been able to fit in a visit to watch the Robins which I used to do regularly with Dad as a child.

I received a copy of the 14 October programme last week in the mail from my cousin. The irony is that I was actually at the match on that day - or at least two thirds of it. After the interment of Dad's ashes in the Garden of Remembrance at St. Peters, I had taken my Dad's rented TV back to Radio Rentals in Altrincham and was on my way back to Hale when I realised I was close to Moss Lane and thought: what else would Dad and I have done together on a grey, wet Saturday afternoon? I found a small problem in gaining entry because I had just less than 6 pounds on me, which I thought would be plenty, but only the main stand gate was open and the price was 7 pounds-50. Happily the man on the gate let me in as a pensioner(!) for five pounds-50. However, it meant that I didn't buy a programme which in retrospect was a pity.

The next thing which was a big change for me was that Alty were actually winning 2-0 before half time( ARJ it was the game against Spennymoor which Alty won 4-0). The only other thing that was different was concrete terraces behind the goals instead of grass banks. But all the rest was the same: the grey, going on white, haired man in the stand with his constant stream of gentle abuse of the referee and opposition players and encouragement for the Alty lads; and the young, kind, patient, Dad with daughter and son watching the match together while his wife had an afternoon off. All really good people.

Dad was a very good sportsman. He played football for Lynotype and won a Cheshire Amateur Cup medal. The only time he lived away from Hale/Bowdon was for a few years during the 1940s in Bacup. Whilst there he played for Bacup Cricket Club in the Lancashire League and was in the same team as Everton Weekes.

My Grandfather founded the Bowden Vale Cricket Club and Dad was Captain of the first team for many years and later became Club President and life member.

Dad really enjoyed his time as club physio. The highlight was the trip with the team to Wembly returning with the FA Trophy in 1978.

I attach a photo of Dad repairing an Altrincham player with another looking on.

Once again, thank you for including the article about Dad in the 14 October programme and your condolences.

Good luck for the rest of the season.

Andy Evans


In the hot seat with Altrincham manager Mark Ward

From the Manchester Evening News Sunday Pink 3 December 2000

NO-ONE needs to tell me how disappointing it has been to drop eight points from our last three games and leave ourselves with a lot of catching up to do If we're to get back on track for promotion.

It's starting to look like we're not going to be good enough to bounce straight back to the Nationwide Conference unless I can turn things round quickly.

Perhaps I was a little naive in thinking when I took over in the summer that it would be easy for us to achieve promotion right away.

But I hope people will grant me the fact that I'm new to management and I'm still learning.

Throughout my playing r career, I've always prided myself on being a winner, so it hurts all the more to see us throw away points to teams I know we should be beating.

Looking round our dressing room, I've been left to wonder whether our recent results and performances have hurt some of the other players as much as they do me. If that's the case, and I sincerely hope it isn't, I must do something about it.

The league table doesn't lie and doesn't make particularly pleasant reading, but let me state here and now that, if anyone expects me to throw the towel in, they don't know Mark Ward.

No championship is won at Christmas. I can assure our fans that I'll see to It that we'll fight to the bitter end this season, even if we are forced to accept that returning to the Conference will be a two-year job, just as it was the last time Altrincham were relegated.

Stalybridge and Emley have got themselves into a great situation, but there's still an awful lot of time for things to change and we've got to ensure we're in a position to take advantage when those two eventually do slip up, as they are bound to.

I've never been one to make excuses, so I'm not going to start now, but people close to me within the club have pointed out how noticeable it is that our performances have dipped since we were forced to tell the players of our cash problems.

Unfortunately, they've been paid late on one or two occasions, while, for last Saturday's game at Bamber Bridge, our financial situation meant we had to travel in cars.

That's no excuse for turning in sub-standard displays, as I've been quick to remind the players. But it's not helping and the quicker the club can get back on an even-keel money-wise, the better it will be for all of us.

My chairman, Gerry Berman, and his board are doing everything in their power to resolve the present difficulties and what I'm demanding is that the players respond and do their bit to ensure this great club maintains its traditions.

My hands are tied when it comes to bringing in new faces. I'm not whingeing but I do want our fans to know the constraints which are being placed on me.

Our horrendous injury list isn't helping. But sides that win tittles overcome these things.

I've been taking a close look at our coming league fixtures and I feel it offers us a great opportunity to force our way back into contention.


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